This was the stratosphere in which Lucille and Desi were flying when news of Desi’s liaisons with prostitutes threatened to crash the whole enterprise.ĭesi would have to take it on his intensely handsome chin. America began expressing its love by acquiring I Love Lucy pajamas, I Love Lucy bedroom sets, I Love Lucy comic books, and I Love Lucy dolls. “Lucy Goes to the Hospital”-in which her character had a baby boy, timed to coincide with Ball’s real-life delivery-was watched by more than 70% of all U.S. An ad agency advised them not to show a swollen belly on air, so even here Lucille blazed new ground. During the second season, Lucille dealt with her real-life pregnancy by incorporating the birth into the series’ storyline.
The Lucy craze led people to feel a personal share in the family.
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